Abasiama Idaresit, a passionate and resourceful Nigerian, is an extraordinary leader in the technology sector. He started Wild Fusion, a digital marketing business that grew into Wild Fusion Holdings, spreading its operations to Nigeria, Ghana, and Kenya.
The firm presently has subsidiaries in digital marketing, agency banking, fintech infrastructure, and digital services. Idaresit’s success is due to his clear vision, practical approach, and dedication to quality, value, and perfection.
The CEO’s experience in the IT industry reveals his exceptional ability to innovate and adapt. Starting with Wild Fusion, a digital marketing business, he built it into a technology holding company, Wild Fusion Holdings, which today has a significant presence in various African markets. This development demonstrates Idaresit’s strategic vision and ability to recognize and capitalize on digital possibilities.
Despite the hurdles, Idaresit strategic measures, such as flexible working hours and worldwide expansion, have improved the company’s stability and development.
He said, “In a bid to find solutions to the highlighted challenges as a company, we modified our working hours making it a lot easier and flexible for our employees to work remotely. This we have seen has reduced the cost of commuting which was quite burdensome and improved our talent retention efforts. With our FX liabilities, we have been able to negotiate flexible payment terms and relied on our international operations to insulate or ring-fenced our Nigerian operation from the FX headwinds. These headwinds aren’t peculiar to Nigeria alone, the Ghanaian Cedis has had its fair share of FX fluctuation challenges. Having a diversified Holdco in product, services and geographical spread also helps in mitigating some of these risks or challenges”.
Furthermore, Idaresit’s mindset of seeing obstacles as opportunities has driven Wild Fusion Holdings to success and aspires to become a worldwide technology leader, demonstrating the possibilities and benefits of investment in the African tech industry.
The CEO’s business acumen has allowed, Wild Fusion Holdings to emerge as a success story in the technology business, providing a wide variety of services such as digital strategy, SEO, paid media, creative, and content marketing.
Under Idaresit’s leadership, the firm has prioritized quality service, added value to clients, and strived for excellence. These basic principles have been critical to the company’s ability to retain clients in Nigeria and Ghana for more than a decade, demonstrating confidence and reliability in its services.
In the same vein, Idaresit, a London School of Economics graduate, provides a combination of academic quality and practical expertise to his work. His leadership style is distinguished by a quiet yet effective approach to attaining objectives and encouraging innovation. He emphasizes the significance of company culture and ethical business practices, which he feels are essential for long-term success.
“We also have a licensed Agency Banking Subsidiary and Lending Infrastructure Company as our subsidiaries. These two fintechs are also key subsidiaries driving technology penetration across Africa. Excellence is a key cultural attribute of Wild Fusion and this we have embedded in our services and products including our training programs that have a particular module ‘Business Ethics’ with a strong emphasis on Excellence. Acculturating new hires and existing employees is very critical to delivering excellence,” the tech guru explained.
Looking ahead, Idaresit’s ambition for Wild Fusion Holdings goes beyond simply retaining the company’s African market leadership. He is eager to make the firm a global player in the technology market. His confidence and passion for the industry are clear in his intentions to raise money for further development and consolidation, to demonstrate the profitable potential of investing in African technology and innovation.
Abasiama Idaresit’s leadership at Wild Fusion Holdings demonstrates his capacity to produce positive disruptions in the technology industry by combining strategic thinking with a strong dedication to ethical principles and quality.
His path symbolizes the dynamic and growing character of the African digital scene, where obstacles are tackled with new solutions and a forward-thinking approach, with the goal of not only leading in the local market but also making a substantial influence on the global arena.
